UNIT 3
Ex 2: U rJ.duPont…write to the Western Shoe…telling them where uhave obtained their name
Wehave seen your advertisment in CommercialNewslast week & we believe u produce the models we need.
Todaythere is a good market in France for your products that will stay thesame for at least 3 years.
Wouldu plz send us your catalogue, price lists & if possible somesamples of your models to assure us that they are really competitive.
Wewould appreciate a prompt answer.
Ex 3: enqueryfor a firm, to the Drake Cycle Company,Wellington,NZ. Sports mod.
Wesaw your new sports models demonstrated at the Birmingham Trade Fairlast month & would like to deal with u.
Productslike yours are in steady demand here in England & especially highsales are expected for models of 50, both men’s & women’s.
Wewould be glad to learn details of all models, receive catalogue &price lists from u & to discuss the terms & times ofdelivery. Are u ready to grant discounts for large & steadypurchases? We are also interested in your future supply position fornext 5 years.
Wehope to hear from u shortly.
Weheard from your agent in London that u produce fine cloth for men’s& women’s suits.
Thereis a steady demand here in London for fashionable men’s suits &competitive prices provide great sales.
Willu plz send us your price list, catalogue & some patterns of clothu produce. We’ll discuss the terms of business with your agent.
Sincethe season will soon be under way, we must ask u to reply by in aforthight from today’s date.
Isee from “MondayNews” thatu are the Paris agent for Riteswift Co Ltd of France.
Willu plz send us your price list & catalogue & also tell us yourdelivery dates, terms of business & terms of discount.
Wewould also be glad if u agree to meet our representative in France &show him a sample of your typewriter next month.
Wehope to hear from u shortly.
Wehave heard about u from British chamber of Commerce in Switzerland &would be pleased a lot if u agreed to deal with us.
Thereis a brisk demand here for certain products that require certainmetal fittings. Our normal suppliers are not able to deliver themurgently so we hope we can obtain them from u as your delivery timesare considered to be prompt.
Willu plz send us your price lists & also your terms of business.
Wehope to hear from u as shortly as possible as the season will soon beunder way.
Wehave seen your AD in Commersant for your products & would bethankful to deal with u.
Thereis a good market in Paris for our machinery that will continue in atleast next 10 years. But we need mini-motors like yours to improveour products.
Wouldu plz send us your price lists, catalogues, detailed schemes of yourproducts, inform us about your terms of business, delivery dates &details of discount for placing large & regular orders. We arealso ready to distribute your products in France. If u can provide uswith big amount of motors.
W.l.f.t.h.f.u.
AsX-mas will be in 8 weeks, it's going to be a brisk demand here inLondon for luxury goods.
Ourassociates in France informed us that they stock a big number of theitems we need so we ask u to buy as much products as possible in 2weeks & send us FOB London all items listed in the enclosure.
Wehope u realize that prompt delivery is of the utmost importance inthis case.
Ex 2: watchmakers from aBritish retailer…
Manythx for your enquiry of 8 November about our products.
Weappreciate your order, & are enclosing our price-list & evensome best speciments of our watches as well as our terms of business.
Weare sure that they will meet demand in Britain as we had businesswith a British company last year & our stocks were cleared within3 months only.
Weare pleased to have your enquiry of 4 December about the line wemanufacture.
Weare ready to deal with u as we respect the DRAGON Ltd which urepresent & are enclosing requested price-list & terms ofpayment.
We'dlike u also to place your order promptly since we are flooded byorders from oversea companies.
Ex4: Reply to enquiry from an export merchant …satisfactorydeliveries from his supplier
Wethx u for your letter of 23 April & have sent u today, byseparate post, our price-list & terms of business.
Weare able to dispatch the articles requested in a few days by air toHeathrow as soon as u confirm your order according to our terms ofbusiness.
Weappreciate your trust & will give u an exceptional opportunity ofconsiderable discounts for large orders in case u negotiate along-term contract.
We'dappreciate your prompt reply.
Ex5: letter to u firm, who r producers of tinned food products
I'vebeen informed by our associates in South Africa that there will beprobably great demand there in connection with disaster inBritain-your main exporter for tinned food products.
Therefore,we have pleasure in offering u the goods listed in enclosure. Ourprices are quoted f.o.b. Capetown & we are able to dispatch allrequested articles within 4 weeks from receiving your order.
Asthis a special offer there is no subject to our usual discount.Nevertheless, we'd like to grant a special 1% discount for largeorders up to f 5000.
Theterm firm for 2 weeks as our products are in good demand everywherethey are presented.
Ifu think our offer meets your requirements, plz let us have your orderat an early date.
Ex6: Textile importer. Circular letter…
Weappreciate your regular dealing with us & have pleasure inoffering u an exceptable opportunity of obtaining our goods at pricesbelow its value.
Weare able to do this because we need much free room for our newproducts with which u'll be introduced in 2 months & its tooexpensive to rent stocks in London or close area.
Sou will be able to consume our textile products at extremely reducedprices. The discounts vary from 20% to 50%. But we are to warn u thatu should place your orders immediately. The sale firms for 3 weeksfrom tomorrow.
Itsa good chance to increase your capitals!
Ex7: write answer to enquery from a manufac-r to a large ratailer
Wethx u for your enquiry, & are pleased to inform u that our stocksare full of products u require.
Requestedspecifications of our new SE11 typewriter together with our currentexport price-list & details of trade discounts are enclosed.
Ifneed more information out representative in your place will call on unext month between 22th & 29th.
UNIT 5
Ex2: write a letterbased on these notes: thx for order,goodsdespatched,invoice enclosed…
Manythx for your order no.13 of April 1 for: 500 luxury chairs.
Weare pleased to advise u that the goods were despatched 3 days agowith "Carolina" that is due to come to Liverpool on April26. Invoice is enclosed to this letter.
Ushould be sure that the goods were carefully selected to meet yourrequest & safe arrival of the packed crates is guaranteed.
Asu know, we supply only goods of excellent value & all ourcustomers rely on it.
Wehope u good sales & are at your service at any time.
Ex3: letter to foreign manuf-r of some article u r familiar with.Enclose an order & state your requirements…
Manythx for your quotation for window glasses.
Weadmit that we were rather surprised to see the figures u requested.As we have told u we had been dealing with manufacturer of almost thesame glass & its prices were considerably lower. Howewer, we'dlike to place an order with u on terms of 2% discount for such largequantity we need 1000. In case u accept this our order is enclosed tothis letter.
Wehope there's no need to warn u that excepttionally glass of reallyhigh quality is requested & marks or plemishes on the surfacemay make us reject the good which is reflected in the order-blank.
Plznote that delivery is requested by 3 June.
Ex4: the Government of your country has now removed an embargo ob theimport of certain luxury…
Weheard much of u & at last are ready to deal with u after ourgovernment has now removed an embargo on the import of mahoganyfurniture.
Aftercareful study of your catalogue we have chosen no.313. The order isenclosed to this letter. If u can't despatch 100 sets by August 19plz supply any 50 patterns nos. 300-315. Note that only guaranteedquality is acceptable & will be sorry to reject the offer afterAugust 19.
Ifthe sales are good here, u can await for more orders.
Ex5: write an answer to letter 1 of this chapter
Manythx for your order of April 28 for: 15,000 metres of bell-wire, theinsulation color-red,weight-25 g.
Allyour terms are accepted & we are pleased to advise u that thegoods have been despatched today by "Parokhod" that is toarrive in Liverpool on May 13.
Ex6: write an answer to letter 2 of this chapter
Howewer,we can grant 4% discount for consignment of 3000 metres & 5%
discountfor 4000 metres & more.
Weknow u'd like 2000 at the moment but as our products sells good inyour country we think another 1 or 2 thousands of metres won't beunnecessary. Otherwise u should accept the present price of 75p permetre.
Ex7: write an answer to letter 5 of this chapter
Manythx for your letter of January 30. We have pleasure in assuring u ofa prompt delivery within a month after your confirming of the order.
Ex 8: yourfirm has received an order for machine tools from an overseas buyer.Write a letter of acknowledgment…
Manythx for your order for our machinery tools, pattern no.317.
Weappreciate your interest in this patter which is our best model &have pleasure in telling u that the goods will be delivered by March17 as the latest.
It'sa pleasure to deal with u.
Ex 9: u havereceived an order for a brand which u no longer export. Write ananswer, explaining why u r unable…
Manythx for your order for pattern no.300 of April 7. We appreciate yourinterest in our goods but we regret to say that we no longer exportthis brand. This article is out of fashion now & haven't god anyorders for it almost an year. That's why we ceased to produce it butwe are pleased to inform u that our research department has developeda new pattern-300a that meets demand in your country. We are sendingu its sample by Parcel Post. U can give it a trial & then plzadvise us if u agree to place order for such a product. We are sure uwill & look forward to h.f. you soon.
Ex 10: yourcompany has received an order based on an out-of-date price list.Prices increased by 10-15%. Write a reply.
Verymany thx for your order for the pattern no.3 of April 10.
U'vemade a really good choice but we are sorry to say that your order wasbased on an out-of-date price-list. Prices have been increased by 15%since the time we composed it. A less price wouldn't give us anyprofit but demand for our products is rather high & there's noroom for price reduction.
Plzconfirm your order according the new price-list which is enclosed.
Ex 11:acknowledge an order for cotton textiles & explain why a slightdelay in execution is unavoidable.
Thxu for your order for our cotton textiles. We appreciate u interest inour products but we much to our regret, a slight delay in excellentof your order is unvoidable because of agent fire at our docks thatdisable the ship we had arranged to deliver your goods with. As u seeits not our fault & we will do our best to rearrange about yourorder delivery as soon as within a week.
Meanwhileaccept our apologics.
Ex12: Write aletter to a firm which has often supplied your company with tinnedfood products. Say why u have to refuse their latest offer.
manythx for your offer of December 12.
Wehad a great pleasure in trading with u & your products …wellduring a number of years.
Butworld changers & demand for tinned good products has fallen to solittle that we can't sell it at usual price. Only lower prices couldincrease sales but as u turned us down to reduce the price we arereally sorry to reject the other.
Howewer,we are ready to continue dealing with u if u re-consider yourattitude to discounts.
Ex13: yourfirm has despatched goods ordered by a buying agent has sentsubstitutes for several items.
thxu for your order of November 11 for patterns nos 4-8 in cat.2
weare sorry to inform u that the items 516 are no longer manufactured.Howewer, pattern no.27 in cat.4 is almost the same as no.5 in cat.2 &we have sent u it together with the rest order. We are sure u won'tbe disappointed in it.
Ex14a: yourhave received an order for a piece of machinery, but your firm hasrecently sold last one…a) write a suitable letter to yourcustomer
thxu for your order of April 17.
Weappreciate your interest in our goods but we bery much regret to saythatwe have recently sold the last one in stock. At the moment suchprice of machinery is being produced but we wont be able to supplyit for at lest 3 months.
Howewer,we have another machine in stock, which is the nearest to the one urequested & only f3 more expensive. We send u its sample &wait for you reply.
14b: writethe customer’s answer, refusing your offer
thxu for your letter of april 23 in which u offer us a substitute.
Wegave it a trial & now see that it is not exactly what we need &the higher price doesn't let us have a deal.
We'llhave to buy it from some other manufacturer. As we need it urgently.But we are pleased to let u know that we'll surely need it again inanother 4 months & we would like to have it from u it wouldkindly agree to keep 70 machines in stock.
w.a.l.f.t.h.f.y.
UNIT 6
Ex 1: Youhave seen samples of Finnish wine glasses at a trade fair, and wouldlike to import a large quantity of them. However, you have heard thatthe manufacturer in question tends to pack his products rathercarelessly, with the result that consignments often include largenumbers of broken glasses.
Wehave seen samples of your wine glasses at London Tr.Fair last month &we appreciate the quality of your products & would like to have1000 items no.99 in your catalogue which was kindly presented byyour agent here, messrs.Crate & Sons.
Ifyour prices & terms that are quoted in this catalogue keep thesame regard this letter as an order, order-blank is enclosed.
We'dlike to have your products delivered within 2 months as the maximum &proper packing is necessary.
Thegoods are to be packed into 50 wooden cases, 20 to a case. Plz ensurethat no movement inside is able & each glass must be wrapped by aquite thick soft material.
Thecases must be strapped with metal bands & marked by appropriatemarks & symbols including.
FRAGILE!GLASS-WITH CARE HANDLE WITH CARE & also details of the country oforigin, weight, our distinctive marks.That are shown in the blankenclosed.
Plzobserve all these requirements or we’ll have to refuse theoffer with no charges payed.
Ex 2: Writea letter for your firm to an English engineering firm, ordering aspecial machine. Give packing and marking instructions.
thxu for offer of april 1.we r very interested in this sort of machine &would like to order 5 machines w/out discussing your terms ofbusiness although they r not very comfortable for us.
Plzplay a careful attention to packing & marking. Only containersfor each machine r accepted & all our distinctive marks r to bepresented. They r shown in the enclosed blank.
We’llbe waiting for your confirm for 2 weeks.
Ex 3: Sendan order to a Swiss manufacturer of optical instruments, giving fullpacking instructions.
Manythx for your catalogue & terms of payment u sent to us on april1. After examing the catalogue we decided to order 500 items no.5 &500 items no.33 or if they r not in stock 300 items no.34-37.
Plznote that the matter in question requires extremely careful packing.
Allgoods should be packed separately & wrapped by cotton wool. Nolittle scratch is accepted so plz avoid any touches. The goods thencan be put in bags but then we’d like to receive them in metalboxes. Proper marking is expected.
Wehope we’ll have u products in perfect condition.
Ex 4: Describehow your firm wants its order for textiles packed. The goods are forexport to a tropical country.
manythx for your letter of june 12 where u ask us about how we want ourorder to be packed. We appreciate your wish to mmet all ourrequirements & now look forward to dealing with u again.
Thetextiles should be packed into big sacks made of desirably waterproofmaterial. If u have no such sakcs, sppreciate lihing is OK. And asthe textiles are for export to a tropical country we have to ask u touse lihing to prevent the goods from insects. The sacks must bewrapped by some light material. Note once again that no bundles isaccepted.
Ex 5: Answeran enquiry for industrial chemicals, quoting prices of variouscontainers, sizes, and method of packing.
Manythx for your letter of February 15 where u ask us to quote pricesetc.
Wer pleased to inform u that all our containers r famous for theirquality & appropriate prices r quoted.
Yourorder no.323 will be packed in our best carboys that exclude anyproblems with transporting & contain 20 litres of chemicals. Theywill cost u only f6 each.
Theorder no.214 will be packed into carboys that can contain 15 litresof chemicals & they will cost u f3 each.
Allcarboys r marked with appropriate marks & symbols.
Ex 6: Acycle manufacturer has just despatched some bicycles and accessoriesto an overseas customer
Manythx for your order of … for our bicycles & accesoires.
Wer pleased to say that your order was despatch yesterday by ….Which will arrive in NY on …
Welooked forward to observing all u required but we have to bye our ownmethods of packing & marking. We packed your order not in crates& cases but in containers to ensure safe despatch. Allaccessories r wrapped with waterproof covering materials & markedwith weight & name The bicycles r packed in strong casesthat exclude moving in containers & lined with waterproofmaterials as well. The containers r marked with your own marks,weight warning & directions.
Asdockers in NY & our port r most likely to be foreigners symbols ralso available. The containers r not returnable & included incharge of price f9 each.
Wehope u’ll get your order in perfect condition & wait forfurther orders.
UNIT 3
[6]An enquiry from an import/export agent on behalf of a Client
A.B. White &CO. Ltd.567Queen Street
Import and ExportLondon, EC4 8YH
Directors:A.B. White, 7.0.PearsonTelephone:4946130
JR/ph31January 197S
The Exaelso Company Ltd. HighUyoombe, Bucks. B34 1WE
Wehave just received an enquiry from a multi-national organisationowning several luxury hotels in East Africa. They care openingа пеыhotel next springs and have asked us to submit quotations forfurniture and fittings in aooopdanoe with the attached list.
Thearticles in question must be hard-nearing'and up-to-date in design,and delivery by February of next year is essential. Vill you pleaselet us lovm, therefore, whether you will be able to complete, anorder for the. quantities required-within the time at your disposal.
He will also be glad to have anestimate for the number of containers required and the approximatecost of packing.
Please let us have your quotationas soon as possible.
Yours faithfully
A.B. WHITE ASD CO. LTD.
[5]Enquiry from an export merchant who has not been able to obtainsatisfactory deliveries from his regular suppliers
A.ZIMMERLIA.G. Import-ExportMschants ZURICH
Messrs. W.H. Strong ana Co.
73Crimea Road
London SE25 3NF
Zhgland 23april 1978
Dear Sirs
We have been given your nane byour aRanclntgis' J.J. Hieller of Basle, «ho iJifoan us thatthey have been doing business with you for sane fifteen years. Measked than if they knew of a manufacturer «ho might be able tosupply at very short notice the articles specified on the enclosedlist, and they advised us to contact you.
Hecan explain 1лconfidence that our nonnal supplier has rather let us down1ondelivery dates this year, and we are in clanger of getting Intoarrean^with seine of our overseas contracts.
If.you can supply the goods we require, please accept: this as ourolder. Payment will be made in accordance with your usual tezms ofbusiness.
We hope you will be able to helpus In this instance, and can add that if your products and tanoe areas oompetiti've ae we have been led to believe, we will be interestedin a long-term contract with you.
We would appreciate a reply bytelex.
[4]Enquiry from an import agent in India to a British exportmanufacturer
DYMONT & CO
General Import Merchants
Weatherproof Ltd. Newtown Liverpool L30 7KE
Wehave now been importing your "Litewate" raincoats for anumber of years, and our trade connections throughout India have beanmore than satisfied with the garments.
However,two отthree Indian manufacturers have recently launched ultra-lightweightmodels, and these are catching en' very fast. In view of theincreased competition this involves, we wander whether you haveconsidered marketing a coat of rather lighter material than the"Literate", but equally waterproof. A garment of thistype would have a large sale in this country if you could offer it ata competitive price, that. is to say not more than Ј3.50for a man's model, and slightly less for a woman's. You will beinterested to learn that raincoats being produced here suffer fromone major drawback,namely excessive condensation on the inside surface.
We would be grateful for yourpreliminary comnents as soon as possible. Yours faithfully
[3]Letter to an agent
JAMES SCOTT
Photographic Dealer DURBAN
J.White «Co. Ltd.
254Smuts Avenue
CapeTown 5May 1979
Dear Sirs
I see fxcm the Camera Review thatyou are the South African agents for Messrs. Derby and Sens ofLondon.
Wouldyou please send me price lists and catalogues for all DERVIEWproducts you stock, as well as details of discounts and terms ofpayment. Are you prepared to grant special terms for annual orderstotalling В35,000in value?
Iwould appreciate a visit from your representative when he is next inthe Durban area: perhaps he could bring sane samples of DERVIEWcolour transparencies, which are attracting a good deal of Interesthere.
I look forward to your reply.Yours faithfully
[2]From an Australian engineering concern to a British supplier
THE JAMESON CONSTRUCTION
CO,PTY.
Harbour Road MElBOURNe, AUSTRALIA
HS/ja25Jun» 1978
TheAluminium Alloy Co. Ltd. 79Prince Albert St. Birmingham B21 8DJ Great Britain
We have seen your advertisementin The Metal Worker, and would be grateful if you would kindly send.us details of your aluminium fittings.
Pleasequote us for the supply of the items listed on the enclosed enquiryfon», giving your prices, c.i.f. Melbourne. Will you pleasealso indicate delivery tines, your terms of payment, and details ofdiscounts for regular purchases and large orders.
Our annual requirements for metalfittings are considerable, and we may be able to place substantialorders with you if your prices are competitive and your deliveriesprompt.
We look forward to receiving yourquotation.
Yours faithfully
THE JAMESO» CONSTRUCTIONCO. PT».
[1]From a French importer of fashion goods to a British exporter
FOURNIER ET CIE
Imfwrlfrsof Fasliimi Goods Avenue Ravigny14 PARfS ParisXV
JdP/AG12October 1978
The Western Shoe Co. Ltd. Yeovil.Somerset S19 3AF
ENGLAND
Dear Sirs We have heard from theBritish Embassy in Paris that you are producing for export hand-madeshoes and gloves in natural materials.
There is a steady demand inFrance for high-quality goods of this type. Sales are not high, but agood price can be obtained for fashionable, designs.
Will you please send us yourcatalogue and full details of your export prices and terms ofpayment, together with samples of leathers used in your articles and»if possible, specimens of some of the articles themselves.
We are lookingforward to hearing from you.Yours faithfully FOURNIER ET CIE SA
[1]Reply to letter no.2,page 23AluminiumAlloy Co. Ltd. Birmingham 79Prince Albert St. Birmingham B21 8DJ Great Britain The Jameson Construction Co. Pty. 2July 1978 Harbour, Road Melbourne вAustralia We thank you for your letter of25June, and are glad to inform you that all the items listed in yourenquiry are in stock» We are enclosing a pro— formainvoice for the aluminium fittings you are interested in: if you wishto place a firm order, will you please arrange for settlement of theinvoice by draft through your bank, and advise us at the same time. We can guarantee delivery in Melbourne within3 weeksof receiving your instructions. If you require the items urgently,we will arrange for them to be sent by air, but this will, of course,entail higher freight charges. We are enclosing detailsof our terms of payment, and would be happy to discuss discounts withyou if you would kindly let us know how large yow orders are likelyto be. We are also enclosing a copy of the report, whichappeared in the Haroh issue of TheMetal Worker,on our ALUUOZ fittings. We are looking forward to hearingfrom you, and assure you that your orders will receive our immediateattention.
Yours faithfully
[2]Reply to letter no.3,page 24
J.WHITE &CO. LTD.
Photographic Supplies CAPE TOWN
7May 1978
James Scott
Photographic Dealer
Durban
Dear mr Scott
Manythanks faryour letter of 5May. We are interested to hear that you saw our advertisement tn theCameraReview,and appreciate your interest In the DEEWIEK products we stock.
Wfeare enclosing our Terms of Business, where you will find details ofour quarterly discounts, and our price list for the complete range ofEERVtEW products.йеyouwill see, we can grant special leans for orders of the value youmention.
Iwill be in Durban lyself on17 May,and will be happy to call on you at any timein the afternoon. Perhaps you would like to let hekno»whether this is convenient. I will, of course, bring the completerange of LtWIEW colour transparencies, which are described1лthe catalogue we have sent you today.
I am locking forward to meetingyou. Yours faithfully
[3]Suggested reply to letter no.6,page 27which was an enquiry made through a buying agent
The Excelso Company Ltd.
Specialists in Modern DesignDirectors: J. Corner, B. Edge
High Wycombe, Bucks.
Telephone:04946130
OurRefiH/flSO Your Ref-.JR/ph3February 1978
Attention Miss Jennifer Ring,Overseas Dept.
A.B.White &Co. Ltd.
567Queen Street
London EC4 8YH
Dear Sirs
Wethank you for your enquiry of31January, and can confirm our telephone conversation of yesterday, inwhich we informed you that we can deliver part of the goods requiredfrom Stock, in accordance with the enclosed detailed offer. Por thebalance we would require approximately three weeks from the date ofreceiving your confirmation that this arrangement is acceptable.
Pricesas quoted are f.o.b. London.
Packingin wooden cases.
Deliveryas specified above.
Paymentagainst documents, by banker's draft.
We hope your client will find ourterms and delivery dates satisfactory, and we can assure you that yonmay count on our full co-operation and attention in this matter.
Yours faithfully
[4] DearSirs
Weare very glad to have your letter of1December and to hear that you have been receiving enquiries about ourWeatherproof coats. The Utewate range you mention has been a greatsuccess wherever it has been introduced, and we are already exportingit to several tropical countries, in both Asia and Africa. Unlikemany waterproof coats, the Utewate does not cause excessivecondensation on the inside surface, and so would be suitable foryour climate. We can quote you the following prices: f p
250Litewate coats, women's, medium 375 00250 „ „ „ small 375 00 250 „ „ men's, medium 493 75 250 „ „ „ small 431 25
F.O.B.Liverpool 1,675 00 FreightLiverpool-Calcutta 50 20Insurance 18 30
1,743 50
Wewill be able to ship the raincoats within2-3weeks of receiving your order.
We are grateful to you for yoursuggestion concerning an ultra-lightweight coat for the Indianmarket, and are pleased to inform you that we have been looking intothe question of a suitable material for some time now. Our ResearchDepartment assure us that they will have a model ready in the verynear future, and we will come back to the matter as soon as we havesome definite news for you.
We are enclosing full details ofour terms of business, and have sent you by separate post a set ofdescriptive brochures of our products, and a supply of salesliterature.
We look forward to hearing fromyou again.
Yours faithfully
[5] From a manufacturer to alarge retailer
MODERN PLASTICS LTD.
Manufacturers of Plasticware Melox House
PORTSMOUTH
RBG/hk12January 1978
Messrs. L. Thoms & Son
150Beachview Avenue
Bournemouth H77 60P
Dear Sirs
We are very pleased to have yourenquiry, and are enclosing the price-list you requested, togetherwith our terms of sale.
As you have evidently realized, plastic kitchenware Is here to stay-it has already ousted heavy and expendable metal, glass and chinafrom the modern kitchen. Dealere who have displayed our brightlycoloured range have reported good sales even in the present season,when hardware sales are usually at their lowest.
After studying ourprices and our liberal teme to the trade, you will understandwhy we are working to capacity to meetthe demand.Wewould advise you, therefore, to let ushave your order by the end of the month,as this will enable you to have stocks of our attractive lines byEaster.
We look forward to theopportunity of being of service to you.
Yours faithfully
P.P. MODERN PLASTICS LTD.
[6]Dear Sirs
Inyour letter of 1May you ask us to send you samples ot ow rubberised floor coveringstor use on rough surfaces. We appreciate your interest, and havetoday despatched a range of qualities which we have selectedspecially to meet your needs.
Allof these materials are robust and hard-wearing, and we particularlyrecommend no. 7—COMPO—whichis a synthetic substance developed by our research department towithstand the wear and tear of rough and uneven floors.
Please give the samples any testyou wish: we are confident that they will stand up to the roughesthandling.
Our price-list is enclosed withthis letter, together with our trade terms, as we think you will needthese when you have completed your tests. It will be a pleasure toquote you terms lor contact supplies, and our technicalrepresentatives are at your service at all times.
Yours faithfully
Arequest for a special discount may call for some thought, and acounter-proposal may be made in reply, as in letter no.7.
[7]Dear Sirs.
Manythanks for your letter of15July, in which you ask us for an extra discount of24% overand above the usual trade discounts in connection with your order for30,000 envelopesno. 2M.
While we appreciate your order,we feel we must point out that our prices have already been cutto.the minimum possible, and that envelopes are unobtainableelsewhere at these rates.
However,we woutel be willing to allow you a special2-4%discount if you could see your way to increasing your order to50,000.
We await your reply. Yoursfaithfully
[8]Offer of Brazilian coffeeDear Sirs
Youwill be interested to hear that we have been able to obtain a furthersupply of Brazilian coffee of the same quality as that we suppliedyou with last year. The total consignment is only10,000kg., and we are pleased to offer it to you at 60p per kg. With theincreases in freight charges which become effective next month, thenext consignment will be rather dearer, so we recommend you totake advantage of this offer, which is firm for five days only, andto telex your order without delay.
Yoursfaithfully
[9]French wine exporter's offer to British importer DearSirs
Messrs.Hankinson and Co. of Towgate St.,with whom we have been doing business for a number of years, haveinformed us that you will probably be replenishing your stocks ofFrench white wines in the near future.
Youwill already know that we had an exceptionally good season in1973,and that the fine quality of our white vintages of that year isrenowned both in your country and in ours.
Weare now shipping these wines, and would be very glad to welcome youas customers. Our full export price-list is enclosed, but we wouldlike to draw your attention particularly to our
WhiteBordeaux @Ј60.00per gross bottles, and
Sauteme @ Ј70.00 „ ,, ,,
These wines have always sold verywett in Britain, and the prices quoted above for bulk purchase willenable you to sell at highly competitive prices, while obtaining agood margin of profit.
Wewill be pleased to supply you with a first order against settlementwithin 30days of date of invoice, and with21%discount. Immediate shipment from Bordeaux Is guaranteed.
We advise you to place your orderpromptly, since we expect considerable response from other foreigncustomers to this special offer.
Yours faithfully
[10]Fruit broker's offer to wholesaler DearSirs
Confirmingour telephone conversation of this morning, we are pleased to be ableto offer you the following South African fruit, which arrivedyesterday with the S.S. Durham Castle:
300boxes 'Early Rivers' plums Ј0.55per box
100boxes 'Golden Glory' peaches Ј1.10per box
200boxes 'Prime Yellow' apricots Ј0.50per box.
These brands arewell known to you, and the consignment in question is well up to thehigh quality of previous years. The fruit is excellently packed andwould reach you in perfect condition.
Wewould be glad to send the goods by rail on receipt of your order,which should be sent by telephone or telex. The price includescarriage, and is firm for24hours only. Yours faithfully
[11] Battery manufacturer’soffer to overseas dealer
NIPPONEXELECTRICS
TOKYO, JAPAN
Amperlite Ltd.
146O'Leary St.
Dublin2
Ireland 27December 1978
Dear Sirs
DRILITE BATTERIES
Improvedmethods of production enable us to offer you our range of Drilitebatteriesat a reduced price for large quantities.
Details of the new prices foryour market are enclosed, and you will see that the average pricereduction is 5%. As our prices are quoted c.i.f. Dublin, you willagree that they are considerably lower than those of manufacturers ofsimilar batteries, both here in Japan and elsewhere.
Thequality of our products remains the same- onlythe finest chemicals are used. The new prices are for minimumorders of Ј1,000and are effective as from1January. Immediate despatch is guaranteed, and we hold ample stocks.
We appreciate your past custom,and look forward to supplying you in the new year at the new prices.
Yours faithfully
[12]Circular from a large store informing customers of sale of stocks
atreduced prices DearSir or Madam
On1 Junethis year we are moving to larger and more modem premises at nos.50-55 OxfordStreet. Our business has grown so considerably in recent years thatwe can no longer provide our customers with the service we are usedto giving them in our present building.
In view of this move we areselling off our entire stock at greatly reduced prices to save us thetrouble and expense of packing and removal.
Comeand visit us any day next week. The sale will last for7 daysonly—lessit stocks are cleared sooner. This is an exceptional opportunity foryou to obtain real bargains: reductions range from15% to30%,while certain surplus lines will be going at up to50% offlist prices.
Don'tmiss this chance! Our doors open at9 a.m.on Monday 20May.
[13]Offer of special trade discount DearSirs
Inlast summer's exceptionally fine weather we were so overloaded withlate orders from most of our regular customers that we were unable tokeep pace with the demand.
While we understand ourcustomers' tear of overstocking, we are sure they will appreciateour position when we are suddenly flooded with urgent last-minuteorders.
Toencourage all customers to lay in a good opening stock this year, weare prepared to offer a special trade discount of4% onall orders overЈ500net value received before the end of the month.
Help us by helping yourselves!
Yours faithfully
[14]Wholesaler's special offer of woollen blankets DearSirs
A fewweeks ago we were fortunate enough to have the offer of the entirestock of the Hartley Blanket Company, which has now ceased tomanufacture woollen products. We took advantage of this exceptionalopportunity, and are now in a position to offer these famous all-woolblankets well below the market price.
This is a 'once-in-a-lifetime'opportunity, and we expect to dear our stock in a few days.
We must ask you, therefore, togive the enclosed special price list your immediate attention and tolet us have your order at once.
Orders will be executed in strictrotation and can only be accepted as long as stocks last. Yoursfaithfully
[15] Specimen ofa follow-up letter to a distributor to whom a catalogue was sent inresponse to his enquiry.
Dear Mr Morton
You wish to modernise yourstore-rooms with the most up-to-date shelving system yet devised:that is clear because you asked for our catalogue, which was sent toyou earlier this month.
Thenext step lies, of course, with you. You could have a demonstrationof the fitting of the lockshelfsystemin your own store-room, or see the combined units here in ourshowrooms.
Youcould test for yourself the wonderful adaptability of our system toall storage problems, by sending us a trial order for one5 metresection, which comprises three units. Or if you have any specialproblems, you are welcome to our advice without any obligation.
You may be sure that whichever ofour services you decide to use, you will receive our immediateattention. Yours sincerely
UNIT 5
[1]Importer's order for bell-wire
Manythanks for your prompt reply of20April to our enquiry for bell-wire. We enclose our official order for15,000metres, which we understand you can supply from stock.
As we pointedout In our first enquiry, the quality must be up to the sample wesent you, and the weight and colour of the cotton insulationidentical to that of the sample. Our order is placed on theseconditions.
[2]Exporter'sorder for cloth, subject to price reduction.Thank you for your quotation of 75p per metre for cloth no.110.
Beforewe place an order with you, we would like to know whether you canquote us a slightly better price for the material. We are thinking interms of an order for some2,000metres, and as the cloth is for export to a highly competitivemarket, a keen price is essential.
Aprompt reply would be greatly appreciated.
[3]Exporter'srequest for lower price
Wehave received your quotation of1February and the samples of men's suitings we asked tor, and thankyou for these.
Whilewe appreciate the good quality of your products, we find the pricesof these materials rather high for the market we supply. We have topoint out .that very good materials of this type are being exportedby European manufacturers at prices from10% to15%below yours, so the prices you quote would make it impossible for usto compete on the market in question.
Wewould like to place our order with you, but must ask you to considermaking us a more favourable offer. As our order would be worth aroundЈ8,000,you may find a concession worthwhile.
[4]Rejection of offer of coffee(Reply to letter no.8, page39)
Wethank you for your letter of21November, in which you offer us Brazilian coffee at 60p per kg.
We are sorryto tell you that we cannot take you up on this, as the price you areasking is above the market level here for the quality in question.The coffee we bought from the same source last year was not of thequality we had expected for the price quoted.
[5]Dealer asks for guaranteed delivery date(Reply to letter no.5, page3-7).
L.THOMS &SON
Hardware Merchants
150Beachview Avenue Bournemouth H77 6DP
30January 1978
ModernPlastics Ltd.
MeloxHouse
PortsmouthP92 *CC
DearSirs. Thank you for your letter of12January and for the details of your plastic ware.
Wehave now seen samples of your product» and are prepared to givethem a trial» provided you can guarantee delivery on or beforeI March. The enclosed order is placed strictly on this condition, andwe reserve the right to cancel and to refuse delivery after thisdace.
[6]Manufacturer acknowledges order and guarantees delivery
Thankyou very much for your order of2 Marchfor:
5doz. tea services no.53.
3 „dinner services no.65.
4gross cups and saucers, export seconds, white.
Allthese items are in stock, and we can guarantee delivery to yourLiverpool warehouse
wellbefore 15March. As requested, we will advise you ot date of despatch.
Weare at your service at all times.
[7]Manufacturer acknowledges order and confirms priority
We were very glad to receive yourorder for:
2horizontal drilling machines,
tobe supplied to your own specification.
Aswe mentioned in our previous letter, delivery for machines made tosupplied specifications is not normally possible in less than3months, but we should like to help you and are giving your orderpriority. You may be sure that your machines will be ready forshipment by 1April.
Wewill advise you when your order is ready for collection and shall bepleased to assist you to the best of our ability at all times.
[8]Further acknowledgements of orders
We thank you for your interest inour special offer of tinned beef, and are pleased to advise you thatyour order has been despatched today by Road Transport Services, Ltd.
[9] Thank you very muchfor your order for:
2printing machines—catalogueno. 79/B.
Thesewill be despatched immediately upon receipt of your remittance forЈ375,as per
enclosedpro-forma invoice.
[10]Thesellers promise punctual despatch Manythanks for your order of3 Marchfor: 2,000litres assorted distempers. It is already beingattended to and there will be no difficulty in getting the goods toyou by
yourstipulated date.
[11]Priceconcession agreed(Reply to letter no.2, page52)
Manythanks for your letter of18 May,in which you ask us for a keener price for our pattern110.
Muchas we would like to help you in the market you mention in yourletter, we do not think there is room for a reduction in ourquotation as we have already cut our price in anticipation of asubstantial order. At 75p per metre this cloth competes well with anyother product of its quality on the home or foreign markets.
Weare willing, however, to offer you a discount of5% onfuture orders of valueЈ5,000or over, and this may help you to develop your market. Meanwhile wewill execute your present order with this concession, and we awaityour acceptance of this offer.
[12]Pricereduction refused(Reply to letter no.3, page52)
Manythanks for your letter of5February.
Wehave now given careful consideration to your comments on our offer ofmen's suitings.
Weare keen, of course, to meet your wishes and to supply you withmaterial which will enable you to compete in Eastern markets, butregret that any reduction in the prices quoted is not possible atpresent. The qualities offered are the finest available at theseprices, and considerably better than those of foreign makers whosupply the markets you mention.
Wethink you would do better to order wool mixtures nos.31-50in our pattern-book, and we are arranging for our representative tocall to discuss these with you, as they are ideal for your market andthe prices are right. We will do our very best for you.
[13]Manufacturer informs customer that goods are ready for despatch
Wehave pleasure in informing you that your order no.844772has been completed and is awaiting collection. The consignmentconsists of 5crates, each weighing255 kg.Transport, insurance and freight are being arranged by our forwardingagents, Heinz Lederer AG of Hamburg. We can vouch for their expertiseand efficiency.
As soon as we receive details offorwarding charges from our agents, we will send you our invoice andthe shipping documents. The amount of the invoice will be charged toyour account, and in future we will draw on you quarterly, aspreviously agreed.
We assure you that your orderswill be given prompt attention, and look forward to hearing from youagain.
[14]Apology for delay by strike
Therecent strike of transport workers here has caused delays in thedespatch of a number of our export orders, and we regret that yours,too, is temporarily held up.
Yourorder was despatched from here2 daysahead of the guaranteed time, and we are told that the goods are nowIn London awaiting shipment. We are making private arrangements fortheir transport to the docks and should be able to get them on thenext ship, which sails on3March.
Weapologise for this unfortunate delay and are doing our utmost to getyour order away.
[15]Delay caused by Government regulations
Weare very sorry indeed to have to advise you of a delay in executingyour order no....of...
Asyou may know, the Government has recently put an embargo on the freeexport of certain metals to the Far East and we have to obtain aspecial licence to proceed with your order. We think the delay willnot be more than2-3weeks, and we shall give your order priority as soon as we receiveauthority to go ahead. Meanwhile, please accept our apologies for theinconvenience caused.
[16]Manufacturer is forced to refuse an order for technical reasons
Wethank you very much for the order contained in your letter of20December.
Aftercarefully considering it, however, we have come to the conclusionthat it would be better for you to approach another manufacturer inthis instance. To machine to the limits required in yourspecification would require the setting up of special equipment atour works, and this would not only be impossible before September,but would seriously interrupt our normal production.
Weare really sorry not to be more helpful, but hope that you willunderstand our position. Do let us have other enquiries at any time,as we shall be only too pleased to meet you if it is within ourpower.
[17]Seller refuses to supply on buyer's terms
Weare very grateful to you for your indent no.32 for10,000boxes of paper fasteners. To our regret, we are unable to accept yourorder at the price requested:Ј25per 1,000. Youwill find on referring to our previous correspondence(21June last) that we gave you our lowest price for this quantity asЈ27per 1,000.Since then, prices have tended to rise rather than fall, and ourprofit margin does not warrant any concession by way of quantityreduction or discount.
Weshould, of course, be glad to fulfil your order if you will confirmat Ј27per 1,000,settlementat 30days.
[18]Anexporter offers a new model instead of an earlier one he is unable tosupply
Itwas a pleasure to receive your order for300Model С'Reflex" cameras and to hear of your success in disposing of thelast consignment. As we advised you at the time of your lastpurchase, this type of camera, with its large viewfinder, has becomea best-selling model, and you cannot go wrong in stocking it. Whilesales throughout the world have been good, there has been apersistent demand for a lens of larger aperture than the f6.3, whichwas fitted as standard on the ModelСlast year. On careful examination of this demand we came to theconclusion that the average camera-user of today wants an instrumentwith which he can do serious picture-making. We have thereforeproduced a new version of our famous camera—theModel D, which is fitted with an f4.5 lens.
Model'D' has replaced 'C', and at a price of DM80 netto the trade, represents the finest value on the market for camerasof this type. We think you will agree that the difference in price,DM 10,between this and the old model is very small for the amazingdifference In performance which is now possible. It has received anenthusiastic welcome here already.
Ournew publicity campaign is due to begin in a few weeks and the 'D'Reflex will be advertised extensively in national newspapers in yourcountry as well as in technical magazines. Your stock will reach youin good time for the commencement of our campaign, so we should beglad if you would confirm the order for300 ofModel 'D' in place of the discontinued Model 'C'.
Weshall be happy to grant you an extra5%discount for 300,and can promise you
immediatedespatch. Once again we say you cannot go wrong with a Reflex.
We are always at your service.
[19]Counter-offer of silk at a higher price
Verymany thanks for your letter of yesterday, enclosing your order tor1,000metres of 'Willow' pattern silk cloth.
Inturning to us for a supply of this famous line, you evidently realisethat if such an article is to be had at all, we are the people tosupply it. We appreciate your interest, and would have liked to beable to supply your order from stock as we did years ago. However,times and tastes change. The 'Willow' pattern is now out of fashion,and in common with other manufacturers we have so little demand forit that we have ceased to produce it.
Wethink, however, that your customers would like our new material'Rayon Porcellan', a sample of which we have pleasure in sending youwith this letter. This material has all the good qualities of the old'Willow' pattern and is very much smarter In appearance, withoutbeing as vivid in colour as many modern silks and rayons.
Theprice is 83p per metre orЈ41per 50-metre piece, f.o.b. Liverpool. Prices for all silk fabricshave increased considerably in the past year and it Is no longerpossible to supply a really good material at the figure you name. Asyou know, we supply only first-class and guaranteed fabrics.
A full selection of our silkpatterns is also being sent you by parcel post. All Oi these areselling well in your country and we can safely recommend them to you.
Wecan ship your order within a week of hearing from you.
UNIT6
[1]Exporter informs prospective customer of packing and markingprocedures