Advantages And Disadvantages Of Advetising Essay, Research Paper
Just as there is to everything else in life, there are costs and benefits to advertising. Advertising plays a major role in our lives. Everywhere you turn there is some form of advertising taking place. Companies spend outrageous amounts to get the attention of the viewer and hold it long enough to increase sales of there product. An example of this is a Chevy truck commercial. They use a more masculine approach to make you believe the truck gives off the same idea.
The costs of advertising are many. For one the increase in advertising raises consumer prices. The company needs to pay for it somehow so guess who the cost is pushed on? The consumer. Another bad point in advertising is that it often makes you buy things you don’t need or didn’t even want. The worst aspect of advertising is probably the fact that it controls the media. Think if a radio station is sponsored by dorittos it is unlikely they would ever negatively refer to the product. People protect their advertisers. Its power has a majority of the media wrapped around its finger.
The benefits of advertising are many as well. Advertising can give you price information, availability of it, and improvements that may have been made on a product. Without advertising compassion would be slim. Advertisers try to impress the consumer and draw them in. If one product is more appealing advertisers work on launching a bigger and better campaign to make their product appear to be better. Without advertisements paying for radio and many news papers it is possible that we wouldn’t be so informed on breaking news and public issues.
I was impressed by the truck commercial because it targets more to a male audience. It makes the truck seem like the high point of being a man. Without the truck it seems like they are trying to say you are not as much of a man. Most likely I wouldn’t by something just because of a commercial. Trucks are nice and maybe they do make you appear to be more manly, but if I was to buy a truck its quality and care it had received would rank above its affects on my image.