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Marketing Techniques Of Pharmaceutical Companies Essay Research (стр. 2 из 2)

REFERENCES

Defilippis, C.J. “Merger – A Different Perspective,” Pharmaceutical Executive,

Feb 1999. http://www.findarticals.com/cf_0/m0EJJ/2_19/58744155/.

Wechsler, Jill. “A Conversation with FDA Commissioner Jane Henney on

Marketing and Risk Management,” Pharmaceutical Executive, Dec 1999.

http://www.findarticals.com/cf_0/m0EJJ/12_19/58089491/.

Wechsler, Jill. “The DTC Dilemma: As pharmaceutical companies promote

Products directly to consumers, patients are demanding mediations that may

Be inappropriate or overly expensive,” Pharmaceutical Executive. Nov 1999.

http://www.findarticals.com/cf_0/m0EJJ/11_19/58126187/.

“Direct to You: TV Drug Ads that Make Sense.

“Code of Conduct,” IPCAA Web site. http://www/ipcaa.org/

“Ethics.” American Medical Association Web Site

http//www.ama-assn.org/ama/pub/category/3052.html

“Direct to You: TV Drug Ads that Make Sense,” FDA Consumer Magazine.

Jan-Feb 1998. http://www.fda.gov/cder/.