12.) Source: Euromarketing, IX(45):2, July 23, 1996. ISSN: 0952-3820
http://www1.xls.com/cgi-bin/bnisuite.exe (01562168)
13.) Source: Packaging Week(5):1, June 15, 1995. ISSN: 0276-6117
http://www1.xls.com/cgi-bin/bnisuite.exe (01217890)
14.) Advertising Age – International Daily. August 7, 1996. Crain Communications, Inc.
15.) Advertising Age – November 17th, 1997. Crain Communications, Inc.
16.) Source: Evening Standard (London), May 14, 1999.
http://www1.xls.com/cgi-bin/bnisuite.exe (02476726)
17.) Source: Brand Strategy(121):27, February 1999. ISSN: 0951-3639 http://www1.xls.com/cgi-bin/bnisuite.exe (02410274)
18.) Source: Euromarketing, IX(23):5, February 20, 1996. ISSN: 0952-3820
http://www1.xls.com/cgi-bin/bnisuite.exe (01413732)
19.) Source: Euromarketing, VIII(43):2, July 11, 1995. ISSN: 0952-3820
http://www1.xls.com/cgi-bin/bnisuite.exe (01238187)
20.) Source: Euromarketing, VIII(23):3, February 21, 1995. ISSN: 0952-3820
http://www1.xls.com/cgi-bin/bnisuite.exe (01130860)
21.) Source: Campaign:5, July 22, 1994. ISSN: 0008-2309
http://www1.xls.com/cgi-bin/bnisuite.exe (01037857)
22.) Mattelart, Armand; Advertising International; Comedia; New York; 1991; pg. 56.
23.) Louis, J.C.; The Cola Wars; Everest House, Publishers; New York; 1980; pg. 154
24.) Louis, pg. 155
24.) Louis, pg. 166
26.) Louis, pg. 166
27.) World Wide Web: http://www.washingtonpost.com;80/wp-srv/Wplate/1999-06/21/0691-062199-idx.html
28.) World Wide Web:
http://cbs.marketwatch.com/archive/19990622/news/current/ko.htx?source=htx/http2_mw.