[it] features an average Joe presented with a choice between an Athlon-based PC and one featuring rival Intel’s Pentium Ill. The winning choice, he is told, will be able to reroute a runaway locomotive heading his way. The contestant chooses the wrong PC and in the time it takes to boot up, the train is seen heading toward him. The spot ends with the charred contestant in front of his wrecked house and the game show announcer saying, “Ooh, that had to hurt.” (Brandweek, Nov 15, 1999 v40 i43 p5).
This commercial addresses the issue of performance, and shows that sometimes the performance is crucial in the decision making process. IT approaches a vide range of people from the average buyers of home computers to the corporate buyers of the high-end workstations.
Lat thing I wanted to address is a so called roadmap of the AMD CPUs, basically this is the product line of the company for its processors.
So, as you can see on this diagram the company is going to address all the sectors of the CPU market starting with the value market, where currently we can see Intel Celeron+ and AMD Duron+, all the way to workstation and server market, where currently AMD doesn t have any significant presence.
To summarize I want to say, that this company is a great example of the company that is growing fast despite strong competition and fighting for the new markets with Intel. It is widely believed that by the end of this year AMD will take over 30% of the total CPU market. This company also have greap pricing strategy which gives it competitive advantage over Intel. With customers in mind I think this company will grow fast and reliable.
Works Cited
1. Advanced Micro Devices Website, www.amd.com
2. Advertising Age, Oct 4, 1999 p20
3. Brandweek, Nov 15, 1999 v40 i43 p5
4. Electronic Engineering Times, 01/22/2001 Issue 1150, p14
5. Phil Trent, Newsfactor Network, http://www.newsfactor.com/