None Essay, Research Paper
Car safety is an issue that concerns people across the Nation. Millions of Americans die each year due to fatal car accidents. The demand for safer automobiles is ever increasing. The Saturn Corporation recognizes this demand and has begun focusing its advertisements on America’s need to feel safe. Saturn brings together setting, color, and a main focus to create the image of a safe car company.
In one particular Saturn ad, a Saturn worker stands in a room surrounded by crash test dummies. The dummies in the background are stacked in a cluttered way. The piles of test dummies in the are meant to symbolize bodies. Saturn knows that the reader won’t see inanimate objects, but actual human beings, because that is what the dummies are meant to portray. The reader’s eyes are then directed to the child-sized dummy cradled in the worker’s arms. When people see crash test dummies, they associate them with safety testing of automobiles. This is precisely what Saturn expects the reader will do. By seeing the test dummies, people will assume that safety testing is important to Saturn.
The usage of color in the advertisement is very simple. The objects in the picture are either shaded black, or have a light cr?me color. In the center of the ad is the worker with the child-sized dummy. He has on dark clothing and everything around him is shaded. This diverts the reader’s attention to the light, cr?me colored crash test dummy in the worker’s arms. The reader will see the test dummy as a child that is being held in a protective way by the worker. When the reader sees the small test dummy in the worker’s arms, they will think Saturn must care for their safety.
The obvious focus in the ad is the small crash test dummy in the worker’s arms. This is obvious because of the way everything in the picture focuses on the small test dummy. The entire picture is shaded to enhance the lightly colored dummy. The small test dummy is meant to symbolize a child, and there is nothing more tragic than the death of a child. Saturn uses the child to warn the reader. Children die in car accidents everyday, therefore it is essential that cars be built to protect the consumers and their families. The caring and sheltered way the worker is holding the child, shows that Saturn has everyone in mind while doing safety tests on their cars.
Safe cars, nowadays, are an important thing to Americans. Saturn’s advertising uses setting, color, and a main focus to fulfill America’s need to feel safe. With hundreds of accidents happening every day, a car company that cares about safety is vital.