If this is not possible, my second recommendation is that Universal should aggressively work towards a formal review of their current business strategies and make the first order of business to resolve the in-fighting. All of management both the parent company and the U.S. executives should be “on the same page”.
If this is accomplished, a plan should be developed to align themselves with some other successful directors and/or recognizable and respected industry leaders.
If none of this is possible, I do not believe this company will survive.
Sony (Columbia-Tristar)
If Sony (Columbia-Tristar) is going to continue with this “concentration strategy” of theater exhibition only, they must make a concentrated effort to improve their revenues, reduce spending, and cut costs. This could be accomplished through “talent buying”. The company could utilize professionals to help in acquiring either actors or directors with “star power” that would improve the odds of movie’s success.
I also feel that Sony should place more emphasis in their technology division and should focus in that arena. They remain on the technological edge and could possibly gain the leading position within that market. With emphasis in the Research and development division the possibility of new market share is endless.
Works Cited :
1. Gunther, Marc. “The Rules According to Rupert.” Fortune October 26, 1998 issue
2. Family Motion Pictures – Industry Statistics
http://www.familymotionpictures.com/merch/
3. Jaeger, James. “The Movie Industry.”
http://www.mecfilms.com/movie.htm