Time management is a concern in every organization, whether large or small. At Kroger, there is a major push to increase productivity through the use of effective communications, in essence, improving Time Management skills. Market updates, merchandising instruction, response to feedback and inquires, and delivery updates are some of the reasons the buyer is required to communicate with the stores. In the past, the Buyer accomplished this through the use of written memos, letters, surveys and daily updates in the form of a daily store mail packet. The process was to write out a rough draft, give it to the administration support personnel (ASP) for typing, then return it to the Buyer for a final check prior to sending it out. In most cases these messages contained more information than was needed to support the point, causing store personnel to spend extra time searching through a document to find the key points. Through the use of e-mail, the Buyer now keys in their own (short and to the point) messages and responses to the stores. This has allowed both ASP and store produce managers to become more productive with the time that was being spent on writing and reading daily written communications.