In dissertation the mechanisms of making the positive international image of Ukraine as tourism destination, the methods for increasing of management efficiency of the investing projects in the tourist centers of Ukraine, the ways of probable cooperation between the local government institutions and the managing subjects that provide tourist services have been offered. Proceeding from national interests, the international tourism policy of Ukraine should be realized on principles of economic feasibility and mutually advantageous cooperation with the concrete country or region as well as taken into account the features of the well-defined tourism markets.
The consequences of the transformation periods in the transitive economy countries have shown, that any state can get out of an economic crisis, provide successful promotion of market transformations and entry in the international integration process without inflow and an effective use of foreign investments. Therefore, in this work the author has defined the role and place of the government, municipal and private investments during the stimulation of tourism, as well as the methods of government regulation of the investment market. During transformation periods it is important, on the one hand, to organize the general political, legal and institutional conditions that are favorable for domestic and foreign investing in tourism, and, from other hand, to use in the best way the foreign experience in creation of local organizational formations with a favorable investment climate.
The newest history of the world tourism development shows an extensive spectrum of successful examples of the elaboration and realization an effective regional policy rather brightly. Taking into consideration this fact, the governmental structures become more decentralized; the responsibility for tourism development is on the local authority’s duties. All this causes need the scientific basis for place and role of tourism in the system of social and economic priorities of the regional and local development, the innovative activity in methodology of an evaluation of efficiency of tourism development potential, the theoretical bases for formation of a regional tourism policy and mechanisms of its practical realization. Taking into account the significant prospects of the local initiative maturity, in dissertation the system representation of the local authority’s primary goals while supporting the stable tourism development by effective cooperation with representatives of different groups of local community has been carried out.
Key words: tourism, tourism policy, public administration mechanisms, government regulation, instruments of government regulation, local executive management, local authorities, subjects of managing, delimitation of powers, partnership.