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I. Оценка эффективности pr – историческая перспектива (стр. 8 из 8)

[9] Jim Macnamara, ‘Measuring Public Relations & Public Affairs’, Sydney, 1996, стр.17

[10] Jon White, John Blamphin, ‘Priorities for Research into Public Relations Practice in the United Kingdom’, London City University Paper, 1993

[11] Jim Macnamara, ‘Public Relations & Media – A New Influence in Aganda-Setting and Content’, Deakin University, 1993

[12] Gael Walker, “Communicating Public Relations Research”, ‘Journal of Public Relations Research’, 1994, #6, стр.145

[13] ‘Public Relations Evaluation: Professional Accountability’, IPRA Gold Paper #11, 1994, стр.5

[14] Survey of Marketing Directors, Test Research, UK, 2000

[15] ‘Media Relations Reality Check’, Public Relations Society of America Internet survey of 4,200 members, www.prsa.com, 2001

[16] James E. Grunig, Todd Hunt, ‘Managing Public Relations’, Holt Rinehart & Winston, Inc., 1987, стр.22

[17] W.J. McGuire, ‘Attitudes and Attitude Change’, Random House, New York, 1985

[18] James E. Grunig, Todd Hunt, ‘Managing Public Relations’, Holt Rinehart & Winston, Inc., 1987, стр.122

[19] James E. Grunig, Todd Hunt, ‘Managing Public Relations’, Holt Rinehart & Winston, Inc., 1987, стр.15

[20] Jim Macnamara, The Asia Pasific Public relations Handbook, Archipelago Press, Sydney, 1992, стр.43

[21] Чумиков А.Н., “Связи с общественностью”, М.: Дело, 2001

[22] James E. Grunig, Todd Hunt, ‘Managing Public Relations’, Holt Rinehart & Winston, Inc., 1987, стр.104-108

[23] Jim Macnamara, ‘Measuring Public Relations & Public Affairs’, Sydney, 1996, стр.37

[24] Paul Noble and Tom Watson, ‘Applying a Unified Public Relations Evaluation Model in a European Context’, white paper, 1999

[25] Paul Noble and Tom Watson, ‘Applying a Unified Public Relations Evaluation model in European Context’, white paper, 1999, стр.20

[26] Otis Baskin, Craig Aronoff, Public Relations: The Profession and the Practice, C. Brown Publishers, 1992, стр.11

[27] Walter K. Lindenmann, ‘An Effectiveness Yardstick to Measure Public Relations Success’, 1993, стр. 7-9

[28] Tom Watson, ‘Measuring the Success Rate: Evaluating the PR Process and PR Programs’, International Thomson Business Press, 1997, стр.293

[29] Paul Noble and Tom Watson, ‘Applying a Unified Public Relations Evaluation model in European Context’, white paper, 1999, стр.20

[30] Paul Noble and Tom Watson, ‘Applying a Unified Public Relations Evaluation model in European Context’, white paper, 1999, стр.20

[31] http://www.instituteforpr.com/measurement_and_evaluation.phtml

[32] Michel Fairchild, The IPR Toolkit: Planning, research and evaluation for public relations success, IPR, UK, 2001, стр.6-24

[33] Г. Л. Тульчинский, «PR фирмы: технология и эффективность», М.: Алетейя, 2001, стр. 5-15.

[34] Scott Cutlip, Allen Center, Glen Broom, Effective Public Relations, 1985, стр. 298; James Grunig, Managing Public Relations, 1994, стр.195-198

[35] Michel Fairchild, The IPR Toolkit: Planning, research and evaluation for public relations success, IPR, UK, 2001, стр.37

[36] James E. Grunig, ‘Evaluation’, IPRA white paper, 2001

[37] James E. Grunig, ‘Evaluation’, IPRA white paper, 2001, стр.18