"I am not going to stand here and tell you what to do every time something goes wrong. My leadership philosophy is one of empowerment, and not dictatorship. I work with trust, and I work with you, not instead of you."
Responsibility, not blame: a message about teamwork
"I don't like the current atmosphere in the team. There is too much focus on finding the person to blame, rather than taking responsibility for putting things right. Responsibility for me is a value that I expect everyone to live by."
Analysis before action: a message about results
"I don't think we should take a decision without having the data. In my view, you can't get effective performance without sufficient analysis."
Clarity, not confusion: a message about communication
"The messages we are sending to our staff confuse not just them, they also confuse me. I am a great believer in clear and direct communication. So we need to look again at our communication to create greater transparency and thus increase motivation."
Solutions, not problems: a message about customer focus
"My approach to this issue is to focus on solutions, not problems. We don't have the time or resources to discover every problem. And anyway, our customers need solutions... yesterday!"
3. Finding your strengths and talents
The Gallup Organization's Strengths-Finder is a talent assessment instrument developed for the internet. A talent is defined as a "naturally recurring pattern of thought, feeling, or behaviour that can be productively applied.
Knowledge and skills, on the other hand, can be taught and learned.
The Strengths Finder instrument lists 34 different "themes" that describe talents. These can provide an excellent starting point for the creation of your personal brand statement. Among the themes are those below. Remember that people can be strong in a number of themes.
Achiever: People who work hard and enjoy being busy.
■Communication: People who find it easy to put their thoughts into words.
Developer: People who recognize and cultivate the potential and abilities of others.
■Futuristic: People who inspire others with their visions of the future. Harmony: People who don't enjoy conflict and try to achieve consensus instead.
■Maximizer: People who focus on strengths as a way to stimulate personal and group excellence.
■Responsibility: People who are committed to honesty and loyalty.
■Woo: People who love the challenge of meeting new people and making a connection.
■For a full list of the 34 themes and their descriptions, see the article "The Gallup Organization's Strengths Finder Instrument" by Tonya Fredstrom, Jim Harter and Kenneth Tucker. The article can be found on the Career Trainer website (www. careertrainer. com).
Personality adjectives
When creating your personal brand statement (see below), it can be helpful to use adjectives that describe your personality.
| assertive | настирний |
| competitive | конкурентноспроможний |
| conscientious | сумлінний |
| cooperative | спроможний до співробітництва |
| driven | цілеспрямований |
| easygoing | слегкою вдачею |
| flexible | здатний пристосовуватися |
| forceful | переконливий |
| imaginative | здатнийтворчо мислити |
| individualistic | індивідуалістичний |
| organized | організований |
| outgoing | товариський |
| patient | терплячий |
| resourceful | винахідливий |
| self-assured | впевнений в собі |
| self-disciplined | самодисциплінований |
| self-sufficient | самодостатній |
| solution-oriented | Оріентованийна рішення |
| time-driven: | темпоральнооріентований |