Management In The Year 2000 Global Organization

Management in the year 2000 global organization

Technological advances at the end of the 20th century have allowed companies to globalize, facilitating the sale of their goods and services in foreign markets. Communications, empowerment, and learning will be the three greatest deciding factors in the success of these new multinational firms.

To be more successful in business in the global environment, it will be necessary to expand to the global market. An increase in production, sales and profits are some of the compelling reasons why most companies will seek to go beyond the limited sphere of strictly selling to US consumers. But as companies in the year 2000 and beyond will surely find out, it isn t always easy to manage an organization when the work force and management teams are thousands of miles and an ocean away. Consequently, there are a few strategies that can ensure the success of a business located in the global market.

First of all, the 1990’s have already taught us that people are proud to work for companies that treat them well. They become linked to companies in more than an

employer/employee relationship — they come to feel as if they are truly a part of an organization; not just one of the employees. In the year 2000 and beyond, it shall be the

presence of this feeling more than any other that sets excellent companies apart from the ordinary, and therefore less successful. Companies which are expanding to the global

market will need to make all the positive contributing employees feel more than just workers.

One thing that employees in the future will more than ever — ask themselves continually is how personally beneficial or detrimental their work environment is to there

own well-being. By establishing a research study to investigate the psychological climate of the overseas workplace, several important factors can be established which will help in the effective management of the global firm.

More than ever before, employees in the global will show a genuine appreciation for fairness within their workplace, as well as some amount of recognition for a job well done. This is especially important when the parent company is located in another country. The prevailing attitude may be that the new organization isn t as important to company success, simply because the head of the organization isn t a daily, or even monthly, presence at the workplace. By recognizing the achievements of foreign employees, employers will ensure that their global family feels appreciated and part of the team, which in turn will create an atmosphere where the employees take pride in their

work, and feel as if they are an integral part of the entire production process.

There may also be problems with job stress, or harmony within the work group (possibly a lack of warmth and friendliness which does not provide a pleasant working

environment). All these potential problems are part of the psychological climate within a workplace already, and will need to be addressed as part of an effective management

program of a global organization in the future. Every day, employees will form a perception of how their organization values them in their contributions. It is important that these global employees feel that the organization cares about their well-being and is willing to fairly reward their loyalty or effort. How the global employees will perceive

this support from the parent organization is important to them as they try to understand their role in the production process.

Maslow (1954) argued a hierarchy system of human needs. The hierarchical needs are fixed from the bottom to the top. The bottom is physical needs; next is safety and security needs; third is social needs; forth is self-esteem; and fifth is self- actualization. Maslow’s theory suggests that an individual’s motivational needs aspire to the next level once the lower level needs have been achieved. The global firm must address the needs of the foreign and expatriate worker, to keep their commitment to the organization.

The individual wants money not just to live on but also acquires some degree of personal satisfaction from earning it. Money will be used for housing, foods, and health care, for himself and his family. Receiving an increase in salary will contribute to the individual’s status and self-worth, both of which are identified needs that require satisfaction.

The overlapping areas in the motivation model suggest that the Maslow’s needs are satisfied simultaneously. There are three overlapping areas in the model, an overlapping of individual needs and external influences, an overlapping of individual needs and business, and an overlapping of individual needs, external influences, and business. The first area includes the physical needs, the safety and security. The second area includes the social needs. The last area includes self-actualization and self- esteem because the two needs are satisfied when the three factors are met. Furthermore, a size of each overlapping area can explain management’s attempt to satisfy the degree of employees’ needs.

The global firm must attempt to satisfy the needs of all the workers, not only in monetary terms, but also in fulfillment of self worth. All the workers should not just feel as if they are a cog in the machine , but part of the whole process.

The expectancy theory presented by Vroom (1964), is a frame work for our ideal global firm to operate within. We assume performance, reward, and satisfaction are interconnected. The theory suggests that an increase in effort leads to increasing performance and then proper rewards with satisfaction help keep the relationships. The factor not taken into account is the relationship between a person and external influences. The relationship between performance and rewards relates to the interaction between individual needs and business. Our global firm will provide a systematic rewards process which meet the individual needs as performance occurs. The size of the overlapping area of individual needs and business can illustrate the degree of matching individual needs and the respective rewards. Our eventual long term goal is to increase long term commitment to the firm. If workers meet goals, and targets they will be rewards. The global firm does not want to lose good workers. It is hard enough to maintain a domestic workforce, finding and maintaining a global workforce is an immensely large task.

Global firms motivations scheme

Employee perceptions of the global organization organization s support will strongly influence their commitment to the organization. When they see the organization as being supportive of employee efforts, this also affects and influences their attitudes and behaviors. How employees perceive support from the organization is directly influenced by positive feedback from the organization. As in everyday life, praise and approval for a job well done is the best way to let people know they are appreciated. This is very important in global management to increase employee morale. This positive feedback lets the employee know that the organization recognizes and values the contribution of their global employees — a key message in all forms of support.

The 21st century organization will find it helpful to take monthly surveys of the global employees in which to get their assessment of the employee-organization relationship, and if they feel there is positive feedback or communication occurring within the organization. When an employee feels that the management s actions and policies communicate employees are easily replaced, he or she may feel well-being

within the workplace, and be less likely to identify with the organization. It is important for global employees to feel as if they play just as much of an important role within the organization as does the core group of employees in the home base organization. If an employee perceives top management communicates consistently — and in several different ways — that employees are valued, he or she may feel increased well-being and report a stronger identification with the organization, which would result in better performance and a company loyalty.). Concern and caring for employees can be communicated through statements sent to the foreign workplace from organization. Loyalty to the company can be reinforced by publicly recognizing employee achievements in company newsletters.

Organizations can also communicate their support of their foreign production team by providing tangible benefits, such as child-care facilities or flexible work arrangements. This allows employees reducing uncertainty about their jobs through job training or information about what would happen if the company had to layoff a certain number of employees.

Overseas production teams will assume responsibility in the event of profit or losses. The global team would be the first to be cut. Knowing ahead of time that there is an established plan for handling such a possibility will go a long way in increasing employee feelings of well-being and loyalty to the company. Ambiguous policies, on the other hand, only serve to promote uncertainty among global employees. It is also important to understand how organizational events are interpreted by employees, which can lead to increased understanding of the organization and improve the employee/employer relationship.

Organizations of the future allowing global teams to be part of the decision-making policies and practices will generally have more supportive organizational climates. This shall show the foreign production team to feel they are part of the entire organization and not that the parent organization is deciding for them on work practices and policies, which don t directly affect the organization as much as they would affect the foreign team. Allowing the global team into the decision-making process will signify

management s respect for them as an important part of the entire organization. Positive evaluations of employee value and their decision-making abilities are also important. Participation in decision making is related to increased motivation and increases in employee attitude toward commitment to the organization.

One of today’s biggest buzzwords is “Teams”. Most companies are leaning toward a team concept. One way to enforce teams is by empowering employees. Many companies striving to edge their competition are turning to the empowered employee teams initiative.

The difference between a group and a team must be understood. A group is two or more people who interact to achieve their goals. In contrast a team is a group in which members work together intensively to achieve a common goal. Therefore the fact that there is no camaraderie in the groups is not only because of the lack of proper interaction and understanding but also because of the fact that workers are not trained enough to realize the importance of working in groups.

The difference between groups and teams

Groups work individually to achieve a common goal, or target. Teams work and communicate together to achieve common goals. The global organization must achieve form teams, and not groups. The global empowered teams will be part of a much larger global composition of teams that will form the companies network.

In the global organization empowered teams will make the difference between the company being a multinational that meets the regional demands, or an international corporation. Regional needs will be satisfied because the teams distributed throughout the world will be responsive to the needs of the customer. The ultimate goal of the corporation is to market itself globally, but act locally. (Stein, 1999)

Most businesses want to achieve total customer satisfaction by anticipating and solving a problem before it occurs. Thus a new kind of team has emerged with the goal of insuring customer satisfaction from the start. In the global environment empowered teams will be able to react regionally to the needs and wants of the consumer. Empowered teams are built with empowered people whom have the authority and autonomy to make significant changes within the organization.

The global teams will consist of several members from different functions. Instead of one individual making decisions, the group or “team” makes decisions collectively with the middle manager position eliminated or acting as the coach. The use of these empowered regional teams is to solve problems, lower costs, increase quality, and ultimately improve customer satisfaction. The global team will understand the national culture of each individual country it operate in. They will identify that particular set of economic, political, and social values that exist in that nation.

Throwing people together does not always mean they should be called a team. They must first be made up of the right people who understand and can define a task. The strength of the team depends on proper training, timing, and communication.

Before a regional empowered team is created, the goal of the company and mission of the team must be defined. The top management must identify how much of empowerment is needed, and recruit the best people to work on the problem. For a team to work successfully it should ideally be comprised from a diversified workforce. The diversification will facilitate more idea s and openness with the team.

An article in the Wall Street Journal mentioned Honda, Motorola, and General Electric as examples of companies who form diversified empowered teams. Honda motor company for example, attempts to compose it each of teams from a minimum of three different countries. This allows Honda to incorporate regional needs, and use other non regional concepts.

Recruiting the right people, and insuring they represent the cross-section of discipline s and regional diversity is very important. One person missing out of this formula can ruin a team.

Within every team, a cross-functioning method must be used for the team to be successful. If one of the team members is hard to get along with, they still can be beneficial to the team. Everyone’s input is important, the output of the team is greater than any individual’s output. A strong facilitator is also needed on the team. The facilitator guides rather than leads. Usually middle management, this person is set equal to the other members of the team. The facilitator must recognize and understand each member’s participation, as well as, coordinate the reporting progress. In order for team to be successful, senior management must be committed to recognize the team should be put in charge. This is done only when senior management defines a specific goal for the team to strive for. Too much management can kill a team. The team might spend more time on reporting the progress than the task that needs to be completed. Middle management is the biggest obstacle for teams. To be successful, middle management must surrender its power and let the team empower themselves.

Setting time limits are also important to the team success. Never let a team go beyond six months, everyday should be treated as an important day. Training is also important for team to succeed.

Everyone in the organization, including all suppliers must work together to improve customer satisfaction. Outside vendors should be reminded that increased sales by the corporation will lead to increased revenue for them.

Team rewards can be based on either individual performance or the team as a whole. This doesn’t always mean monetary rewards; it could be peer recognition or even dinner with senior management. Implementing a team takes time and a lot of effort, but the benefits are immeasurable. Results from empowered teams show the following:

· dramatic results occur with committed and creative teamwork

· employees become more confident and motivated through the team process

· Companies becomes more stronger by empowering teams. Companies can keep one step ahead of the competition by producing products to suit the needs of all their international customers.

For an organization to be successful, everyone should be involved–from domestic to foreign personnel. Teams should not be unbalanced, and management has not understood this team concept called empowerment.

The end result always stands true organizations must strive to satisfy the customer, in every country they sell their product or service to. To achieve this, empowering employees in teams the solution. The empowered overseas team will be in a better position to make decisions concerning costs, production, customer needs/wants, and other regional decisions. The global corporation of the 21st century will understand this unique solution.

Global support-related messages, relayed to the employees on a regular basis, will positively influence the employees perception of the organization s support. In some

cases, these messages should indicate the organization supports its employees, and in other cases, the message should be that the employee himself is valued by his supervisor or co-workers.

Multi-directional communication is structural setup that all global communications need to be implemented. The global corporation of the 21st century will use communications are a tool to increase productivity.

In global corporations, communications is will facilitate the dynamic structure between the individual members that shape and guides the progress of the company, and actions of the employees. More often it will be the communication that coordinates people, and not formal written procedures. The success of dynamic organizations that operate globally is directly related to the quantity and quality of communication between members around the world.

Problems arise when communication slow or stop, and progress is taken for granted. Problems are non communicated differences- in actions and expectations. Intense deliberate communication is itself a transaction cost- it may not always be business. The corporation can provide deliberate opportunities to other people in the global corporation to explain and notify about problems. Naturally problems do not actually arise every time members communicate.

Effective and honest ongoing interpersonal communication can now be facilitated by technology such as the Internet, fax, and videoconferencing. Global organizations can now prevent greater, later costs incurred from error correction. The advent of modern communications has given the global corporation another tool to operate efficiently. Corporations that use technology will benefit more than proportionately to the cost.

Of course the communication needs to be timely and truthful for it to be valuable. Information also needs to be proactively stated, discussed, openly, honestly and fully disclosed. For remote communications, the use of Internet email, fixed and in particular mobile telephones is often prolific. There should be regular broadcast news and information in the form of say, email messages updating members around the world on how the business is doing and latest developments. Informal discussion of this news, plus the formal emails kept different people in different places up to date with these moves. This kept people in different time zones in touch with the same information distributing at low charge around the world.

Periodic face-to-face (direct contact) meetings are also necessary to supplement and balance this electronic communication- just as with telecommuting, the balance between electronic and physical and the overriding dominance of neither is very important to the success of the venture.

A problem might arise if one area of the company considers hoarding information as an act of supremacy. If one of the empowered teams develops a power culture keeping vital information to itself, the enhanced communications structure of the global company will serve little or no purpose.

Power cultures may stem directly from the encouragement of competition. Externally they can be formed with competitors. The more dangerous to the firm is the internal formation with colleagues. Internally information is seen as power and people in these organizations tending to focus on building up themselves as unique marketable resources by keeping information to themselves, rather than sharing it through building a team approach that is committed to serving their internal and external customers.

“Power in organizations is based on what and who people know. Access to information is vital to those responsible for managing business operations. Electronic systems make it possible to distribute that information widely, cheaply and quickly.” (Birchall and Lyons 1995). Hence what is done with knowledge, whether it is kept or spread, can be a valuable indicator of whether the organization or individual is power or responsibility driven. Both new technology, and more effective management approaches, will require attitudes to power and responsibility to change radically in future.

Respect and trust is important in relations between colleagues. Some people naturally find it easier to talk and relate than others, as long as communications structures are agreed on by other managers the communications will flow evenly. It was consensus and inclusive decision making and proactive communication before the event, which formed an important part of the accountability and consistent message and approach from members despite their geographical operating autonomy.

Within the global corporation, people and departments are accountable primarily for achieving the results that were agreed by the company consensus. Once buy in from the departments is agreed, full support in successful implementation should then be in place. As such, effective communication facilitated by technologies is the glue of the global corporation.

Research studies on the overseas organization are a valuable tool for understanding how well the foreign company is likely to continue to produce. Employees in the next century should be asked questions regarding their work environment and then appropriate actions should be taken according the positive or negative answers given.

Some of these survey questions might be: Do the employee feels their organization values their individual contribution to the company? Whether their goals and values are considered? Does the organization disregards their interests when making decisions which affect them? Do they feel the organization would help them if they need a special favor? Does the organization shows concern for them, cares about their opinion, and takes pride in their individual accomplishments? The results are important to the

success of the organization. Soliciting answers on these questions from the employees themselves not only provides a more accurate assessment of their feelings and attitudes

toward the organization, it also sends the message that even though the organization is based in another country, the global employees are just as important and relevant to the

success of the organization as are those who work at the home location.

In summary, the best way to effectively manage a global organization in the years 2000 and beyond will be from within that organization — by tuning in and listening to

the employees on a regular basis, by acknowledging their efforts through rewards and recognition, by allowing them to be part of decisions which affect them, and by letting them know that the organization cares about them because they,

too, are part of the larger team…


Stein, Benjamin. What does the global customer need and want? The Wall Street Journal. (1999) : March 25th. Available at

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Cohen, Roger. “Global forces batter politics.” The New York Times.

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“Squeezing the textile workers: trade and technology force a new wave of job cuts.” The New York Times, (1996) :February 21; p. D1.

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Employees a New Team Concept “. Industrial Management.

Sept-Oct, 1998: p. 21-23. Birchall David and Lyons Laurence, Creating Tomorrow’s Organization, Pitman, 1995, p89.


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