It is precisely this increase in demand which brings about the next point. The one recommendation generated by this research is at par with the second hypothesis and it is seen with in the survey results. The truth behind the hypothesis is that more than half of the total amateur football players is interested in attending games. More importantly, the reason why they don’t go to the games is so different from that of non-football players. Non-athletes don’t go to games mostly because they simply don’t want to go. On the other hand the majority of athletes who don’t go, blame it on not being able to afford it. Many of these amateur football players are students and can’t afford a night out at the ball game. Perhaps the $21 ticket would appeal to those who figured they could not afford it. Unfortunately, the survey was conducted before the analysis began. Then again, the result is misleading and could have been caused by the nature of the survey question. People want to give ‘the nice person image’. Despite efforts to eliminate this effect, people still answered what they thought we wanted to hear. The fact of the matter is, that they are probably just not interested. Nonetheless, effort should be attempted to mediate the situation. One recommendation, which could be offered, is that of a discount for amateur players. This allows for a broader demand, a demand that would not be present without the discount and yet does not affect the demand of the already established market.
7. Self-Evaluation
This research lacked in terms of testability. The sample size is really to small in order to eliminate the margin of error. The attendance figures are average figures of the league’s total and are not definite measures. However, actual total expensed appear to be legitimate approximations as long as the deal between the region and the team follow through. Despite the fact that no corporate contributions can be approximated just yet, the CFL itself definitely appears to be on the up and coming. Therefore the attention the game will provide should attract the necessary sponsorships.
In terms of the way the research was conducted, if a second chance was to present itself, the first survey would not have been conducted via the internet. It was initially thought that responses would have been easily obtained since most internet chat users are eager to chat about pretty much anything. The truth is, nobody likes surveys. Even though the questionnaire was only nine questions long, the fact that it had to be typed out for 30 different people over chat lines was very time consuming.
1. ENDICOTT, SCOTT. The Ottawa Citizen, Wednesday, 8 March 2000. Realism revives hope for Riders
2. CASEY, TOM The Ottawa Citizen, Thursday, March 9, 2000. Answer on Riders’ possible return to come by May
3. LEROUX , JACKI Ottawa Sun, Wednesday, April 5, 2000. Developer eyes Rough Riders CFL prez shows Bytown to possible buyer
4. MURRAY, CAROLINE Ottawa Sun , Tuesday, March 7, 2000. Into the end zone CFL looks for game-saving play in Ottawa
5. STEVENSON, CHRIS SLAM! Sports, Monday, March 6, 2000. Giles wants CFL in Ottawa
6. Statistics Canada 1998
7. The CFL’s Statistics 1999
8.THORNE, STEPHEN Canadian Press Monday, March 6, 2000. CFL looks south for new Ottawa franchise owner