5.1 Distribution
We would like to be working with a manufacturer that prefers a Selective Distribution concept. We do not want the same products as everyone else; we would like to offer a new selection and changing selection exclusive to our store. We would like to fly into Vancouver and distribute from our Vancouver store to our Toronto and Montreal Stores. We will fly our merchandise in direct to Vancouver from the Manufacturer. From there, it will be shipped via a secondary company such as UPS or FedEx to our Toronto and Montreal stores. Therefore, we plan to have a bit bigger of a store in Vancouver to handle shipping and receiving.
6.1 Implementation Plan
We would like to Implement this as soon as feasibly possible, it will take time to gather all the loose ends meeting with manufacturers, distributors and possible store owners but its well worth the work
6.2 Product/Price Strategy
We will be carrying a small line to begin with, the initial lines will include; garments, haberdasheries, raw textiles, dyes and home items (i.e. rugs). We would like to eventually expand our lines to include native art, local cleansing products and continuing accessories. We have not set any rock solid prices, because we are receiving directly from the manufacturer we are going to cut out some wholesaler and dealer markups. Also buy using an establish delivery service such as FedEx we are going to save because they are reasonably priced. We will be covering any overhead and adding a 15%-20% mark up.
6.3 Advertising/Promotion Strategy
Our basic plan for advertising is to take a very informative approach because of our new idea; we want to raise awareness in the community and surrounding communities. To do this will advertise in local papers, daily and specialty. We would also like to look at some event sponsoring the beginning at the local ethnic clubs. We wont have a very large promotion are because we are dealing with a product that does not create a large amount of demand with competition.
6.4 Management Plan
We have decided to give a thought to franchising the store, by letting other people put the money up for the locations and using us as an upper management type role to conduct major business and deal with channel members such as the manufacturer and distributing companies. We feel this obviously cuts down on a lot of the risk in the monetary area. We would like to run the Vancouver store thought to ensure the main store taking care of orders is done properly. We would like also to pass down our philosophy on staff having a mix of Immigrants who already know our product, Indian children to help reach the younger market and Canadian counterparts to both groups to reach our goal of making this store popular to the Canadian population swell.
Web Sites
1. Statistics Canada on the World Wide Web www.statcan.com
2. Yahoo Search Engine www.yahoo.com
3. Excite Search Engine www.excite.com
Books
1. Purchasing & Supply Management, Leenders & Fearon,
1997, Richard D. Irwin (Times Mirror High Education Group)
2. Marketing Management, Kotler & Turner
1998, Prentice-Hall Canada
3. International business, Ball & McCulloch
1999, McGraw-Hill Companies Incorporated